There are a myriad articles and magazine features that bombard women with images of what is supposed to be the physical feminine ideal. But for most women, these are not looked at with much pleasure. Indeed, they make most women feel feel inadequate on some conscious or subconscious level.

The image of a man with rippling muscles pumping iron to let off steam is a stereotype that few people bring to mind when they think of a woman keeping fit. In the case of the female fitness fan, the old fashioned image is of a sedate lady lightly perspiring in a gentle exercise class.

Forget pumping iron to look like Mr. Universe, or working out to flex macho muscles; most women want to exercise to be healthier, happier and more active in their already busy lives. Many women have personal fitness goals too, such as losing weight, toning up and making sure they are flexible for their everyday activities.